Aug 18, 2014

Peach pie

"Fresh peach pie"


"Peach pie made with Naperville peaches"

Which one of these descriptions comes from a fancy restaurant and which one from a highway diner?

A recent study analyzing menus from 6,500 restaurants states that low-priced establishments feel like they need to reassure visitors about quality by using words like "fresh." At high end restaurants, freshness is implied so they tend to mention the ingredient origin in the description.

Read more here. Hat tip to the Marginal Revolution.

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